The House ↗
The family story, the milestones and the people behind RIJOUX.
Fashion · Jewelry · Family heritage
An eye for
the exceptional.
RIJOUX brings together fashion, jewelry and a family tradition of boutique retail.
Our roots begin with Antelope in Tel Aviv in 1975. In 2025, Moshe and Jaime Silberberg relaunched RIJOUX in New York.
The RIJOUX light atelier
01 · BrilliantDrag to turn · or use the controls
Form
Light
An abstract digital sculpture. Explore its form and light; it does not represent a product for sale.
A Family Legacy Since 1975
A house shaped by people and places.
Fashion, jewelry and a family history of boutique retail.
Brands & Heritage ↗
Explore historical brands, boutiques and locations one chapter at a time, with their original photographs and context.
These chapters document historical retail experience and do not imply present-day brand partnerships.
Future & Partnerships ↗
Explore the development framework and the imagined four-zone New York concept.
Proposed concepts and potential locations are subject to review. No opening or funding commitment is implied.
The jewelry archive
Jewelry at the InterContinental
Historical retail relationships, described from the family’s account. No current partnership is implied.
Browse the archives ↗
THE FAMILY ATLAS
Skip the journeyOur story,across the world.
Five chapters. Three generations. A journey through the places that shaped Antelope, de Racelli and RIJOUX.
Scroll to travelTHE MEDITERRANEAN01 / 05
COUNTRYIsraelTel Aviv
A geographic illustration · not a historical map
01 1975 / THE BEGINNING
Tel Aviv
It begins with family.
In 1975, Morris Hanono and his daughter Rachel founded Antelope on Dizengoff Street in Tel Aviv. Rachel and Chaim Silberberg later established de Racelli, bringing the family’s personal approach to women’s fashion and boutique retail.
02a BEFORE 2008 / A PRIVATE-CLIENT CHAPTER
Antwerp
A more personal world.
At a single apartment concept store at Rubenslei 33, opposite Stadspark, Rachel brought fashion, eveningwear and jewelry together for private clients. Alongside it, Chaim worked in polished diamonds and Moshe in rough diamonds.
Rubenslei 33Fashion · Eveningwear · Jewelry
Explore this chapter A place remembered through the family’s account.
02b THE ANTWERP YEARS / THE DIAMOND CONNECTION
Kinshasa
From rough to possibility.
Moshe regularly traveled between Kinshasa and Antwerp to source rough diamonds, some for cutting and others for trade. This diamond experience ran alongside the family’s fashion business.
Kinshasa ↔ AntwerpRough diamonds · Cutting · Trade
Explore this chapter From the family’s account. The map is illustrative; it does not mark a mine or a precise travel route.
03 2008–2012 / A NEW NAME
Panama City
The name becomes RIJOUX.
After the Antwerp chapter, de Racelli became RIJOUX in Panama. At Plaza Obarrio, the multi-brand boutique brought fashion and jewelry together, with a La Perla shop-in-shop.
04 2012–2024 / THE HOTEL BOUTIQUES
Tel Aviv, again
A return. A new perspective.
The family returned to Israel in 2012. RIJOUX opened at the David InterContinental, followed by a children’s boutique in the same hotel. The Hilton boutique operated from September 2019 to 2022; the David InterContinental chapter closed in March 2024.
05 2025 / RIJOUX NEW YORK
New York
The story carries forward.
In 2025, Moshe and Jaime Silberberg relaunched RIJOUX in New York, connecting the family’s heritage with a fresh perspective on fashion, jewelry and personal service.
05 FROM THE COUNTRY TO THE CITY
New York, up close.
RIJOUXNew York · A continuing story
Explore this chapter The New York chapter continues through home-based sales and online marketplaces. Future boutique concepts remain proposals.
An illustrative city map. No RIJOUX storefront location is marked. Geography: NYC Department of City Planning
RIJOUX · A study in lightContinue to the story
01 / Matter
Light, before form.
Move through a study of crystal, light and the world of RIJOUX.
Scroll to unfold02 / Refraction
A thousand directions.
An artistic interpretation, pairing an illustrative crystal with photographs from the archive. Not a reconstruction of diamond cutting.
THE SWIMWEAR ARCHIVE
Gottex Archive
Live 3D wave study: original digital artwork, not Gottex campaign artwork. Drifting letters assemble as you scroll.
The counter and swimwear displays at Gottex Monobrand — Gan Ha’ir (Ofer Garden), Tel Aviv, Israel. 
Inside Gottex Monobrand: blue display cabinets and clothing rails — Gan Ha’ir (Ofer Garden), Tel Aviv, Israel. 
The swimwear window display at Gottex Monobrand — Gan Ha’ir (Ofer Garden), Tel Aviv, Israel.
de Racelli / A heart for Rachel
de Racelli
A contemporary heart motif honoring Rachel Silberberg Hanono, the person behind the name de Racelli.
de Racelli ↗
RIJOUXFASHIONJEWELRYCURATED OBJECTS
The collection
Find your next signature.
Explore the pieces currently available in our collection.
RIJOUX · JEWELRY
Distinctive by design.
A considered selection, drawn from our current collection.
Your RIJOUX account
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